[post_page_title]Theaters Didn’t Want the Original Movie[/post_page_title]
Many theaters that were pretty reluctant to show the film. They thought the movie would bomb amid a crowded summer market, so less than 40 booked showings. But Fox shrewdly made a deal that any theaters that wanted to show the coveted The Other Side of Midnight had to show Star Wars as well. The movie became the highest-grossing of all time at that point.
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