Infomercials have graced the small screen since the 1950s. They are essentially a form of commercial that exemplify a product in front of the audience of viewers so that they would want to purchase what they are seeing. We are used to seeing infomercials with a toll free number or website on the bottom of the screen to get our fingers wanted to dial and get hold of our wallets. What we seldom think about are the men and women, whether famous or not, who are the faces of these brands. Some of the representatives are the founders and creators of the brand while others are celebrities like Scarlett Johansson or Christie Brinkley.
The power of the celebrity endorsement has been around since the early 2000s it seems. These days, celebrities are paid bucket loads of cash to say that this product or that product is their favorite, especially now with the digital world of social media. However, we are looking back now at the real infomercial stars, the men (because oddly enough it is mostly men) who invented, created, founded and branded their patented technique and introduced it to the world in order for us to consume it as all know how. Infomercials and commercials differ in their length, content and purpose.
Informercials show you the product live and in action, they provide you with information as to how to get the product (website or telephone on the screen), as well as give you payment options right then and there. At the end of the day it is all about sales, and the world of sales is shifting at a stunning rate. What worked 20 years ago wouldn’t certainly work now. Like we said, celebrities have entered the infomercial and commercial market so all bets are off.
[post_page_title]Anthony Sullivan: Turbo Scrub[/post_page_title]
Anthony Sullivan is known best for his infomercial pitchman skills for brands like Turbo Scrub and OxiClean. The English actor is the CEO of Sullivan Productions, Inc. which is the company that developed and subsequently launched brands like OxiClean. Sullivan has been a part of many brands that you use on a daily basis, more than you even know. Today, Sullivan lives in the United States and enjoys racing in marathons and triathlons.