[post_page_title]Merchandising money making[/post_page_title]
Believe it or not, Gold & Silver does not make the majority of its revenue from its pawning off of historic items – at least not anymore.
It turns out that the biggest money maker for the pawn shop is the merchandise from the show – especially the clothing line and merchandise designed by Chumlee. Despite the fact that the counter looks like any normal pawn shop on the show, if one were to look behind the camera, they would see lines of people buying Pawn Stars merchandise.
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