Efforts to obtain an immediate comment from Yahoo, which is expected to report on Tuesday, were futile, following their unavailability. In his letter to Yahoo last month, activist and investor Starboard Value LP pushed the company to the wall, with his main target being the Chief Executive and her team in lead, thereby aggravating and as well provoking the possibility of a takeover attempt.
Despite facing stiff competition from rivals Alphabet Inc’s Google unit and Facebook Inc, Yahoo has put up its best foot forward in growing its internet business which include selling search and display ads on its news and sports sites and email service. These notwithstanding, Mayer’s efforts seem to have achieved too little so far. It so looks like a dark cloud has been cast upon the company, working in contrast to their effort. Since her ascent as the president in mid 2012, the company’s revenue has dwindled noticeably. The company’s share of U.S web searches practically diminished over the last three years without any close competition against Google, the market leader. Yahoo’s shares took a down trend on Monday, losing by 1.2% in the afternoon. Friday’s close saw the company’s stock lose almost one third of its value in the past one year.