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Celebrity endorsement deals you need to see to believe

• By Stephanie Stevens
• on April 10, 2017

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[post_page_title]Tiesto: 7Up – $30 Million[/post_page_title]
In 2014, Dj Tiesto was offered the largest endorsement deal of his career. 7Up agreed to pay the electronic musician $30 million in exchange for his promotion of the “Live It Up” campaign. He’s currently the richest artist in the dance music genre.

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