[post_page_title]Then: Elvira, Mistress of the Dark[/post_page_title]
The character of Elvira, Mistress of the Dark was created in 1981 for Elvira’s Movie Macabre, but the character became widespread and extremely popular – not to mention profitable – in the late 1980s and throughout the 1990s.
Elvira had three different television shows in the decade – Elvira’s Thriller Theater, Elvira’s Halloween Movie Schlock-A-Thon, and The Elvira Show, all centering around the host presenting B-grade (or lower) horror movies in her signature haircut and attire. She even had her own line of calendars. It was a good time to be her.
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