In fact, Forbes notes that the cosmetics industry in the United States is now worth a whopping $445 billion – and that just seems to be increasing every single year. Before too long, there will be a Sephora on every street corner! Although more and more people around the world are willing to shell out their cash and buy new cosmetics, that doesn’t mean it’s easier for brands to sell their products. With more and more competitions taking their customers each day, these brands rely on tried and tested methods to keep their customers in tow. One of the ways they do this is to encourage their customers to review their products online.
Us humans have been using makeup since the dawn of time – quite literally. One of the first recorded instances of makeup use came during ancient Egypt when ol’ Cleopatra would get her reign on. During this era, men and women alike would use henna and kohl to adorn their faces and bodies with colors and shapes. Although this coloring was mainly used to ward off evil spirits and to protect them from bad luck, these makeup trends have since made their way into the modern world. After all, Cleopatra was the OG of the cat-eye technique. Since then, makeup trends have come and gone, and many experts suggest that the current age is the age of the celebrity.
With Instagram and social media ruling the roost, more and more celebrities are venturing into the world of cosmetics and promoting their products through these platforms. Kim Kardashian has her range of beauty products, Rihanna has her own line with Fenty Beauty, Kylie Jenner has made herself even more famous with her Lip Kits, Kat Von D has risen to fame for her dark and mysterious brand, and Jessica Alba has won us over with her Honest collection. Although we’re totally obsessed with everything they have brought to the table, we can’t help but become a little overwhelmed by the choice. This is why we look at the reviews.
Now, it’s easier than ever to buy makeup online. Using the retailer themselves or online services such as Amazon, you can buy makeup at the click of a button. Yet, how do you know if the makeup is any good? Well, you look at the product reviews! These reviews not only allow companies to impress potential customers, but they also allow customers to decide which makeup products work, and which are a waste of money. That’s exactly what potential customers found out when this woman wrote a 5-star review of her eyeliner after a car accident.