The story of generation Y

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We all know that there have been successful generations in the past, and, in recent times we have taken to naming those generations. Generation X is the most famous and well-known of these labels, but Generation Y is another. Now, there has been so much debate about which generations have more worth, and whether one is “better” than another. It seems, these days, that each generation abhors the one that comes after them.

Now, it’s clear that Generation Y, the group known as Millennials, with birth dates ranging from between 1985 and 2000, are among the most maligned ever. There is a lot of criticism thrown the way of this generation, some of it valid, some of it not. We are going to look a little more closely at Generation Y, and what they are all about.

Who are Millennials?

As we’ve already established, Millennials are the young people who had birthdays between 1985 and 2000. They have lived through times of considerable change in the world, including the boom of technology and the internet, the rise of smartphones and social media, and the Recession. Millennials are often referred to as the Peter Pan Generation – a group of young people who simply refuse to grow up and leave their teenage years behind them. They also live with their parents for a lot longer these days.

Politics and life goals

Millennials are regularly referred to as being entitled and narcissistic, but, this may not be a bad thing. Indeed, Dr. Jean Twenge suggests that Millennials are actually much more independently driven, and they take their sense of entitlement as meaning that they feel entitled to pursue goals and dreams without having to wait for permission. They also feel more of a disconnect to politics, with only around 50% of youngsters showing any interest in political matters.

Generation Y and technology

Generation Y has been fortunate enough to grow up in the most technologically advanced era in the history of the world. They have grown up with the computer boom, the emergence of the internet, and the cult of social media. Studies show that 85% of Millennials own a smartphone, and they check these phones close to 50 times per day. Over 87% are also avid and regular users of social media, in particular, Facebook. But, all this technology has also meant that their social interactions face-to-face suffer as a result, and many have difficulty interacting with people.

Views on the workplace

One of the major criticisms leveled at this generation is that they are lazy, and, to be honest, statistics do seem to bolster that hypothesis. Studies show us that more than 55% of Generation Y do not feel engaged with their job, simply viewing it as a means to an end, and they have a much lower productivity level. They also require regular interaction and feedback with their managers in order to keep interest. Saying that many more Millennials are starting their own businesses than ever before, so perhaps they aren’t all that lazy.

So, now you have a little more knowledge of Generation Y, and you can perhaps make your own mind up about this generation. One thing is certain – all generations are different, and they all have different traits. But, these guys are going to have a big stake in the future of our world, so, the sooner we all band together, the better.

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